So, what should you really spend on a bridal gown? (part 2)

Ah, the age old question of how much should a bridal gown really cost. We can’t tell you what to spend but we can tell you what to look for in a gown that will help you determine if the price is worth the gown. Over the next few weeks, we will discuss the important aspects to look for when looking for “The One”. There are many factors to consider when purchasing a gown including fabric, construction, details and customer service. Each installment will focus on one of these topics………..

Construction in a gown is key! A well constructed gown may cost a bit more but in the long run it could be cheaper! If a gown is well constructed, more than likely you will not need additional undergarments like the uncomfortable bustier or the “heat trapping” crinoline. Many gowns come with the boning and support of a bustier already built in as well as a crinoline. These gowns will not only feel better on but will look better on you. Please don’t fall under the impression that a gown with a corset in the back means a better fit or cheaper alterations. Just because someone laced you up tight does not mean that the gown is molded to your body as it would be with proper alterations. When was the last time you saw a corset back on a high end designer gown (besides the ones that really do it for the effect of a bustier top)?


The construction of a gown is not only about the inside but also the fabric quality and what’s on the outside. Better fabrics will hold shape better, look and feel better. As in anything, there are different grades of fabrics. Taffeta can be stiff and taffeta can also be soft and flow. Satin can be thick and heavy or light and opulent. The higher quality of fabric will just feel better all around, to the touch as well as how you feel in it. Also may attention to small things such as how beading is applied, via glue or sewn on. There should not be any visible threads showing in the seams and there should always be a lining!

It’s all in the details. The more details, the more cost involved. If budget is a concern, look for a gown with more architectural components than more embellishment. If sparkle and a lot of it is a must, with a tight budget, look to add it with jewelry that can be worn again instead of on the gown. A simple dress can be accented with just the right jewelry to make a statement! Another way to enhance a gown is by adding a veil with embellishment which can also add accent to the train if it is a long veil, without breaking the bank.


Always look to see how the embellishments are attached. Many times we have seen beadwork glued to a dress. This is not an arts and crafts project! Beads and lace should be sewn onto the dress. We understand if flowers are pinned on as this makes for easy adjustment if the bride wishes not to wear them or adjust their position. Beads, lace and jewels, however, should always be sewn on.

All in all, the more attention to the details and time spent on constructing the gown, inside and out, determine the quality of the gown.

Justin Alexander Bridal comes to Bliss Bridal Salon!

The Justin Alexander Collection is yet another fabulous addition to the salon and will offer Bliss brides even more options and styles when it comes to the most important gown they will ever purchase. What drew us to the Justin Alexander line was the amazing European styling and construction of the gowns while maintaining very reasonable and affordable price points.

About Justin Alexander:
When the international design team at Justin Alexander set out to create a collection of wedding gowns, they had a vision of affordable, couture bridal gowns with accents of glamour, drama and luxury.

Sourcing their fabrications from around the world, the craftsmanship of a Justin Alexander gown includes the finest fabrics... pure silk, rich satins, soft laces, hand crafted beading as well as elegant Swarovski crystals. The corsetry is based on original Victorian patterns and techniques sculpting the classic hour-glass figure to perfection allowing each bride to feel as if it were created just for her.

We invite you to be part of the magic that is created with a Justin Alexander unique and original bridal gown. To view more pictures, visit our Justin Alexander Facebook Album for a sneak peak. For more information, contact us at 817-332-4696 or visit us online at www.blissfw.com.